Luminary exists for a pretty simple reason
We like this work and have fun doing it together.
It starts with listening. We ask questions, take our time getting to know your business and pay attention to the things that matter most to you. The details, the history, the hopes for what comes next — we want to understand it all.
We hold space for the human part, too. For conversation, curiosity and the occasional detour. Sometimes the thing you almost didn’t mention is the thing that changes everything.
Two friends. Two perspectives. One way of working.
Luminary grew out of years of friendship, a lot of conversations and the realization that the work we each loved most was even better when we did it together.
We bring different instincts to the table, but we share a lot of the same things: curiosity, thoughtfulness, intention and a genuine care for the people behind the work.
It’s just the two of us here. We’ll know your story, remember the details and care deeply about getting it right.
A little about the two of us
Jessica DuPree
Hi, I’m Jess! I’m a wife, mom, retired horse girl and co-founder of Luminary.
At heart, I’m a storyteller, but I’m a strategist by nature. I love the challenge of unraveling a lot of information — asking questions, learning and ultimately finding the thread that weaves a story together.
My career has taken me from nonprofits and healthcare to corporate marketing, with work spanning brand strategy, messaging, content and integrated campaigns. But what I love most is getting close enough to an organization to understand what makes it it — and helping other people see it, too.
I’m naturally curious, hugely particular about details and live for the a-ha moment.
What an honor it is that you’re here. I’d love to see what we could do together.
Sara Wakefield
Hi, I’m Sara! I’m a wife, mom, tennis player and now co-founder of Luminary.
I’ve spent more than 20 years helping technology and healthcare companies tell their stories — and making sure those stories reach the right people. My background spans marketing and PR, from messaging and content to thought leadership, media relations and integrated campaigns.
But if you ask me what I really love to do, it’s to solve one thing: tell me where it hurts. Bring me the problem you can’t quite solve, the project with too many moving pieces or the big idea you’re not sure how to bring to life. I love digging in, asking questions, connecting the dots and figuring out a way forward.
I’m so glad you’re here. Let’s see what we can build together.